A true and rooted philosophy

cultivated through years of good practices

Vision

Our Values

There is a lot of talk about sustainability in a world full of contradictions. What can we do?

One thing is certain: human beings must work on their thinking and expand their consciousness through proper knowledge. A new world must first manifest itself in the minds of people as intelligence and wisdom, then enter the heart as feeling and love, and finally descend to the material plane as abundance and peace. The true creator is the thinking person, because it is in thought that things are created.

In our small way, we try to share the simple values on which our life—and the lives of many guests who spend their holidays with us—are based. We offer friendship, kindness and genuineness, love and passion, art, and ethical awareness.

We also promote numerous initiatives to reduce our environmental impact. Some concrete examples: we heat the house with two pellet boilers; in the common rooms, heating is supported by two tile stoves; we produce part of our electricity with photovoltaic panels, while the remaining energy comes 100% from renewable sources; we use LED lighting; we practice waste separation and minimize waste wherever possible; we use water flow reducers; and part of our cleaning products are eco-friendly.

Above all, we support low-impact agriculture, such as organic farming, because we want to be conscious consumers and hoteliers, participating in a food system centered on quality and health.


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Certifications

Our commitment for this world.

Park Quality

The Adamello Brenta Nature Park, supported by its environmental management system certified under UNI EN ISO 14001, has always been committed to developing initiatives aimed at raising awareness and promoting environmental culture.

As part of this sustainable development strategy, the “QualitàParco” project was launched. Its goal is to recognize accommodation, tourism, and agri-food businesses that meet specific criteria for environmental protection and connection to the local territory, thereby embracing the Park’s culture.

Environmental aspects, of a technical and legislative nature, relate to individual environmental matrices, including: discharges, waste, atmospheric emissions, water resources, hazardous product management, and energy management.

Management aspects, on the other hand, define requirements concerning a company’s strategic objectives, human resource management, procurement practices across different areas, and the enhancement of the characteristics of typicality and authenticity that define the local context.

Qualità Parco Adamello Brenta

European Charter for Sustainable Tourism

The European Charter for Sustainable Tourism reflects the global and European priorities expressed and adopted at the Earth Summit in Rio in 1992 and through the 6th Community Programme of Action for Sustainable Development.

Developed by the EUROPARC Federation—the European federation that brings together over 400 protected areas—the Charter is a voluntary framework that fosters collaboration between a park’s management body, tourism businesses, and local communities to develop tourism in harmony with the sustainable management of the park’s natural resources. It combines an intensive process of cooperation and participatory planning with a management and monitoring system aimed at continuous improvement.

The Charter represented the first significant opportunity for parks to discuss—both locally and between protected areas—issues such as sustainable tourism that go beyond conservation and environmental protection. It shifts the concept from passive protection of territory to a broader idea of “active conservation,” where parks, together with other local stakeholders, act as “engines” of sustainable development. In this way, protected areas become “laboratories of best practices” in sustainability, serving as ideal places to experiment with innovative projects.

Trentino Fair Economy - Responsible Tourism

“Solidarity economy” refers to economic and cultural activities carried out to achieve objectives of collective interest that go beyond the minimum thresholds established by current legislation. This approach is based on strengthening relationships among participants, ensuring fair distribution of resources, respecting and protecting the environment, and pursuing social goals.

Activities within the solidarity economy aim to create and develop initiatives that operate according to the principles of cooperation, reciprocity, responsible subsidiarity, sustainability, and environmental and energy compatibility, focusing on the production and exchange of goods and services.

Turismo aziendale

Trentino eco-restoration

The Autonomous Province of Trento has established a working group with the main trade associations in the catering sector to launch an environmental sustainability initiative for Trentino catering, called “Ecoristorazione Trentino.” The project aims to reduce the environmental impact of catering services and their supply chains, including air and water pollution, energy and water consumption, and waste production.

The specification is divided into the following areas:

  • Food and beverages: prioritize organic, local, and fair-trade products

  • Waste: prioritize reduction

  • Energy and water: prioritize energy and water conservation

  • Non-food purchases: prioritize environmentally friendly products

  • Information, communication, and environmental education: engage customers in good environmental practices

Trentinerbe

It all started with our small vegetable garden and our passion for medicinal and aromatic plants, which we use fresh or dried in our herbal teas and dishes.

We grow everything naturally, without the use of chemicals, letting nature take its course. The brand came about after we took a course purely out of passion—and that’s how it all began! From hoteliers to certified growers!

Just a few products, but made with love, from which our cosmetic line was born: chamomile, calendula, wormwood, and lavender soaps; peppermint shower gel; nettle shampoo; and lemon balm—and who knows what else the future may bring!

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